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Welcome to the Caledonian Optical Marketing Hub!

Here, you'll find a range of marketing assets designed to help you promote our high-quality lenses to your customers. From social media graphics and videos to posters and digital flyers, these resources are tailored to support your practice in effectively showcasing the benefits of each lens.

Browse below to access available assets for each of our lenses to support your communication!

ARC Steady 2.0
 
Life moves fast; your patients’ vision should keep up. ARC Steady 2.0 seamlessly combines vision for far, middle, and close distances into one lens. No need to switch glasses, just clear, comfortable vision for every part of their day.

Upgrade their vision experience today with our advanced Varifocal HD lenses.
 
Custom branding available – personalise assets with your practice’s logo and details upon request. 
Imperium - Myopia Management Lenses
 
We understand that having effective solutions to slow the progression of myopia is key to delivering high-quality vision care services for your paediatric patients.

We invite you to enhance your myopia management offering with IMPERIUM, a digitally surfaced lens clinically proven to slow the progression of myopia.
 
Custom branding available – personalise assets with your practice’s logo and details upon request. 
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Zone Drive 2.0
 
Zone Drive 2.0 isn’t just another lens. It’s tailored for the road.
 
The unique power distribution is designed specifically for driving, and the integrated night vision zone helps correct the differences in vision between day and night.
 
Custom branding available – personalise assets with your practice’s logo and details upon request.
 
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Transitions® Lenses
 
Transitions® Light Intelligent Lenses™ use advanced photochromic technology to seamlessly adapt to changing light situations—clear indoors, and dark outdoors—providing effortless protection and comfort.
 
Custom branding NOT available
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Digital Lenses
 
Our speciality lies in digital freeform lenses. With expanded visual fields and full personalisation, these cutting-edge lenses offer an exceptional visual experience tailored to individual needs.
 
Custom branding available – personalise assets with your practice’s logo and details upon request. 
Polarised lenses 
 
On a sunny day, blinding glare is common, but polarised lenses block this glare before it reaches the eye. Available in a wide range of colours, styles, and materials, NuPolar lenses are designed to suit your patients’ lifestyles.
 
Custom branding NOT available
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Get the marketing assets you need

Request assets by filling out our quick form.

How It Works: Complete the form, submit your request and receive the files promptly.

Spectacle Recycling Initiative

Our spectacle recycling initiative was born out of our commitment to creating a sustainable future for our planet, the communities we serve, and supporting our customers in adopting sustainable practices.

You can incorporate the initiative into your offers to encourage your customers to recycle their old frames.

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Learn more

Recycling Box

The box is made of white 2-wave E + E corrugated cardboard with a thickness of 2.3 mm, ensuring tremendous strength and durability indoors and 100% recyclable.

The material is coded PAP21 and can be disposed of in a separate collection of paper or organic waste, as it decomposes in nature within 3 months.

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Caledonian Optical, 2025