HELP YOUR PATIENTS SEE LIFE IN THE BEST LIGHT WITH TRANSITIONS® LENSES
As an optician, you know how important it is to offer solutions that adapt to your patients’ lifestyles. Transitions® Light Intelligent Lenses™ use advanced photochromic technology to seamlessly adapt to changing light situations—clear indoors, and dark outdoors—providing effortless protection and comfort.
To help you showcase the benefits of Transitions® lenses, we offer a range of marketing assets for both in-store and online promotion:
- Posters and videos to educate and engage patients in-store
- Digital banners & social media assets to enhance your online presence
- Available in multiple dimensions to fit your marketing needs
Custom branding not available.
NEW TRANSITIONS COLOR MATCH TOOL
DISCOVER THE PERFECT FRAME & TRANSITIONS LENS COMBINATION
The Transitions Color Match tool redefines the in-store experience by offering you an innovative and interactive way to engage with patients.
This phygital tool provides a personalised lens selection journey, making it easier than ever to help patients find their perfect Transitions lens colour and frame combination.
With infinite lens and frame pairings, Transitions Color Match transforms the decision-making process into an exciting and seamless experience.
Browse available assets below
Transitions® GEN S™ is the perfect everyday lens. It is ultra-responsive to light, offers a spectacular colour palette and provides HD vision at the speed of your life.
Combining advanced technology and vibrant & stylish colours to suit any lifestyle, Transitions® GEN S™ adapts amazingly fast to light, providing optimal responsiveness every time, everywhere.
Available in eight exclusive colours, including a brand-new addition: Transitions® GEN S™ Ruby.
TRANSITIONS® XTRACTIVE® POLARIZED ™ are the only and the best ever clear to dark photochromic polarized lenses.
In very bright light and reflective glare, they are extra dark and also achieve a polarization efficiency of up to 90% providing sharper vision, a larger view, and vivid colours.
Transitions® XTRActive® New Generation lenses are the most advanced dye package ever with new photochromic molecules fine-tuned to provide the best darkness, improved activation and fade back, and consistent colour through all phases of activation.
Specially designed for intense bright light, Transitions® XTRActive® lenses achieve their darkest in hot temperatures & in the car, blocking 100% UVA & UVB and offers the best overall blue-violet light filtration across light situations among clear to extra dark photochromic lenses.
Driving conditions change rapidly and so do Drivewear Transitions sun lenses.
They combine two of the most advanced technologies in the eyewear industry. NuPolar Polarisation eliminates glare coming off the road and car hood. Transitions photochromic technology adjusts the colour and tint of the lenses as light conditions change.
LOVE THEM OR EXCHANGE THEM GUARANTEE
A Guarantee You Can Trust
With our Love Them or Exchange Them guarantee, your patients can try Transitions® lenses risk-free for 30 days.
If they don’t fall in love, they can swap them for clear lenses – no questions asked.
Get the marketing assets you need
Request assets by filling out our quick form.
How It Works: Complete the form, submit your request and receive the files promptly.
TOOLS AND TECHNOLOGY
HOW TO RECOMMEND
TRANSITIONS® LENSES
Introduce Transitions® lenses to everyone who comes into the practice.
Ask a patient about their individual light sensitivity needs with the help of the Light Sensitivity Test (LST), a 2-min online light sensitivity quiz which generates a highly personalised report and recommended solutions.
TRANSITIONS®
VIRTUAL TRY ON
Find the best frame and lens for any face shape.
It recommends the perfect personalised Transitions lens for your patients.
You can also add the try on page as a button on your business website.
PHOTOCHROMIC
TECHNOLOGY
Light intelligent lenses. Photochromic lens molecules make light, dark, and every shade in between possible.
When photochromic lenses are exposed to UV light, trillions of photochromic molecules in the lens begin to change structure. This reaction is what causes the lenses to darken.